Horror and rock music have a strong connection rooted in a shared appreciation for darkness, rebellion. Haunted Houses have used rock music to generate excitement in advertising, queue lines and more and rock bands have used horror to create music videos, album art and stage shows. Awaken wanted to bring these together in a different way with a meet and greet.

Rachel and Snake have personal interest in and have appeared at horror conventions, such as New Jersey Horror Con and Days of the Dead. The musicians have mentioned ideas for writing horror film scripts and enjoy interacting with fans at these events, seeing them as another avenue for fan engagement, according to an Instagram post.